Whenever we speak or even think of branded quality footwear or accessories, one of the first names that would arise in all our minds would be Adidas. Adidas, which originated in Germany, has now expanded and grown as a world brand with millions or even billions of fans worldwide.
From its beginning as a family business to one of the largest sports apparel manufacturers, Adidas has covered a long journey, and so is its logo too. The name Adidas and its logo itself is a representation of excellent quality these days. Here, we will discuss facts about the Adidas logo, which everyone will find interesting to read.
Interesting Facts About Adidas Logo
The first public appearance – The first time Adidas introduced its logo on a public platform was during the 1936 Summer Olympics. The American sprinter Jesse Owens wore spiked Adidas sportswear with its logo. He won four gold medals in that Olympics, which helped Adidas to gain fame and popularity.
Different logos for the same brand – It is expected that brands may update or redesign their logos over time. But Adidas is a brand that never disposes of its old logo when a new one is designed. They use different logos for different product lines, all in the name of Adidas.
The three parallel stripes logo – The Adidas shoe that Olympian Jesse Owens used had stripes. It was added with the motive of increasing the durability of the shoes. It was identified as the first logo of Adidas. Today, Adidas uses the same three parallel strips logo to represent the brand as a whole. All the products under Adidas can be generally defined under the three parallel strips logo, or we can say that the three stripes represent the whole brand.
The stripes on the trefoil logo – The striped trefoil logo represents the Adidas products coming under the original product line. It generally includes products like shoes and casual apparel that have millions of users all around the world. The three stripes on this logo represent the wide variety of products they offer.
Adidas is known for providing a wide variety of excellent products, and the type and choice offered to customers are depicted through the stripes. On the other hand, the three leaves of the trefoil are another representation as well. The three leaves of the trefoil represent the three places where you can purchase Adidas products- North America, Europe and Asia.
The mountain-shaped logo – Adidas uses the mountain-shaped logo in their products that are intended for the use of athletes. The product line offering products for professional athletes are generally embedded with Adidas’s mountain logo. What the mountain logo represents is a message for people, especially athletes.
The particular logo focuses on the ideology of achieving your goals by overcoming all the obstacles that come in its way. The mountain logo can be depicted as a representation of patience, perseverance and hard work necessary to achieve any goal.
The circle with stripes logo – The circle with stripes logo represents the products of Adidas that come under the style collections. These are the products that are produced with the intention to meet the fashion needs of the people. They are made as a result of collaborations with some of the world’s famous fashion designers.
The round shape, the shape of a logo globe, represents the entire world. It also shows their ability and competency to adapt to the fast and rapid changes that take place around the world.
The name starting with a small letter – You may have noted that all the logos of Adidas mentioned above have their name written below the logo. The name is written in such a way that all the letters, including the first letter, are in small letters. It is written to show that they provide products that are accessible even to the common people.
The history of Adidas – Adidas is a German company that has now expanded around the globe. The brand is named so after its founder Adolf Dassler. It started as a family business run by the Dassler brothers. The development of good quality spiked shoes brought a turning point in the journey of Adidas.
Adidas Park – Adidas Park is a famous park in Boston. This name knows because it allows people only with Adidas sneakers to enter the park. Others were not allowed to enter Adidas Park.
Gebruder Dassler Schuhfabrik – The name was not Adidas when the company began as a footwear company. It was named Gebruder Dassler Schufabrik in its initial stage. This was later converted to Adidas following the founder’s name Adi Dassler.
Adidas as a parent brand – Although it started as a footwear manufacturing company, Adidas now plays an essential role in our lifestyle by producing various products. The diverse interests of Adidas are converted into products under several brands, including Reebok, Rockport and Taylor Made. Adidas is the parent company of all the companies mentioned above.
Tubular technology – The tubular technology incorporated in Adidas shoes was one of the greatest innovations in this field. But, it may be of surprise to many that this design is a result of influence from car tyres.
Adidas and David Beckham – The former football player David Beckham is always closely connected with Adidas. Although Beckham has not played any professional matches since 2013, he had already signed a lifetime contract with Adidas back in the year 2003.
Adidas in bankruptcy – Although today Adidas is a well-developed and successful brand, they, too, have to go through bankruptcy. During the end of the 80s and the beginning of the 90s that Adidas could not cope with the competition offered by Air Jordan in the market.
Along with the tough competition, their poor marketing strategies were also a reason for the same. In the later years, they recovered from the issue through better products and implementing better strategies.
Giant Adidas shoes – In a village named Oregon in Portland, artists from the east and west coast have made a pair of giant Adidas Superstar shoes. These are 15 ft long, and the village is now known as Adidas Village.
Also Read This => Facts About Nike
Frequently Asked Questions (FAQs)
Why are the three lines of the Adidas logo significant?
The three lines of the Adidas logo were first incorporated into the shoes not as a part of the logo but for a particular function. The stripes were embedded on Adidas shoes to improve their durability and quality.
Why does Adidas own more than one logo?
Adidas uses different logos for different classes of products. The logo they use for athletic products is not the same as the logo they use for Adidas fashion. This brings many logos for the same brand.
Why is the Adidas logo famous?
Several reasons make the Adidas logo popular. All the logos of Adidas convey a strong message to the world. Moreover, the design of the logo is so simple and attractive that people tend to identify them very quickly.